Networking. We are advised to do it, and with good reason: because it works. Most of us understand that, but do we truly understand how valuable and critical that support system is to business success?Read More
Networking, we are reminded of its importance but what does it really mean? Traditionally, networking meant meeting someone in person and exchanging business cards but in today’s business world, it takes on broader meanings and encompasses much more. It’s about more than just getting leads; you can also learn and grow as a professional through your network. It’s about developing a relationship and sharing useful information, advice or assistance, and oftentimes business opportunities grow out of that. Networking isn’t something that you only do in person at events either. These days, online networks are just as important. Whether you share your own knowledge with others or learn from someone else’s experiences, networking this way leads to good things.
Networking is often viewed as something that is done at conferences, trade shows, banquets, and even happy hours - in other words outside of work and the office. You strike up conversations, ask people what they do, get them to talk about themselves, and if all goes well, connect with them on LinkedIn to expand your network. This is the essence of networking. But there’s another form of networking that is often overlooked - networking within your current company.