What’s your story? Here at ATR, ours is one closely tied to the Minority Business Enterprise (MBE) community. It’s been a long journey over the course of three decades to get to the level of success we enjoy today, but we’ve never forgotten where we came from. As a woman and minority executive in Silicon Valley, I believe it’s essential to reflect on our evolution as an MBE and look to the future with diversity in mind.Read More
At ATR, we recognize that there are a number of groups underrepresented in the professional world. Talking about disabilities in the workplace is important for raising awareness and improving not just the quality of life for your employees, but your business too. Let’s take a look at what’s happening in this area and how your organization can be a better proponent of inclusion.Read More
Minority-owned businesses such as ours face a lot of pressure. We’re often in the spotlight as representatives of an entire community. It takes hard work, as one mistake can be a blemish on other MBEs, which make up 29% of businesses in the U.S. As you focus on growing your minority-owned business, there are a number of things to keep in mind to ensure success, all of which have been utilized at ATR.Read More
Unconscious bias in hiring means overlooking a candidate because of something like race or age. It means elevating or dismissing someone because of something irrelevant to job performance. It makes hiring a diverse workforce harder, which hurts innovation and profitability since studies show a diverse workforce is a more profitable workforce. Simply put, in the hiring process, bias means that companies lose out on great workers and suffer for it. It’s so important then for companies to recognize where in the process it occurs and take steps to avoid it.Read More
Sunnyvale, CA – ATR International, a leading staffing and consulting firm, has been selected to receive the National Minority Supplier Development Council’s prestigious class IV 2017 Supplier of the Year award. This recognition is the highest possible honor given by the NMSDC to minority owned businesses, as it recognizes outstanding growth, development, operational success, support of other minority businesses, and community participation.Read More
Many of us know the importance and benefits of diversity and the benefits of having a diverse supplier base. In addition to being good for the overall business community to support MBE’s and other entrepreneurial endeavors, there are real advantages to working with companies owned and operated by individuals with diverse backgrounds and experience.Read More
Recently, I had the pleasure of serving on a panel for the Northern California Minority Supplier Development Council’s (NCMSDC) social media event for MBEs. The general consensus was that many MBEs had created various social media accounts but were unsure of what to communicate on each specific platform. I shared that the secret to ATR’s social media marketing strategy is blogging. We launched our blog more than a year ago and we’ve seen traffic to our website increase nearly 1000% since we started accurately measuring over six months ago.
In response to the interest at the event, I am writing this step-by-step guide on how to start blogging to generate business leads. The analogy I used during the panel discussion was that blogging is like fishing: you identify a place that has an abundance of fish, select the appropriate bait, and cast your line. Fish see that bait, get hooked, and you reel them in! Sound a little strange? Let’s examine further.
Identify the location of your fish (customers): Do you deal mainly with high level executives that are best reached through LinkedIn? Or maybe your target customers are best reached on Facebook? Identify the various social media platforms where your customers are and set up accounts there. After all, you don’t want to be fishing in an empty pond.
In support of ATR's diversity initiatives, our very own Andrea Brenholz and Lauren Grace are attending the 12th Annual Multicultural Business Conference in Mashantucket, CT. This event has become a major multicultural business conference and aligns with ATR's goals of building our economy, educational system, and society through inclusion.