In a recent post on his blog Edge Perspectives, The Rise of Vendor Relationship Management, John Hagel writes about The Big Shift and how it is changing business. He focuses on the book, The Intention Economy by Doc Searles, a Fellow at both Harvard University’s Berkman Center for Internet & Society and UC Santa Barbara’s Center for Information Technology and Society. Hagel writes with passion and expertise and his ideas and commentary are quite thought provoking. I highly recommend reading the full articles, since it is impossible for me to do justice to their complexity and breadth here. Besides, I want to focus on his comments and examine how they relate to the staffing industry. What can a staffing provider learn from all of this?