For years, I have been getting coffee each morning at Starbuck’s before work. Along with many of you reading this, I had contributed to making them the successful giant in the industry that they are. A few months ago while on lunch, I tried The Coffee Bean with someone because it happened to be her favorite. I can’t tell you enough how much it changed my coffee world! From the sweet aroma when walking in the door, to the service and method they use, I instantly loved their coffee! Now it’s not exactly on my way to work, and certainly much farther than Starbuck’s, but I don’t hesitate to make the extra time and effort to drive the distance.
Thinking about it, I realized that Starbuck’s was never my favorite coffee or my favorite coffee house experience but I kept going (the coffee was not bad but it wasn’t really worth the price to me either). Why? At first it was for the experience but then I went out of convenience more than anything else. Most people won’t go that far out of their way to buy coffee, you get into a routine and get used to the comfort of the familiar and the trend. If you’re a huge fan of Starbuck’s that’s not a problem. Or maybe it is. How do we know when something better is out there? If we always stick with our current coffee, how will we find the other, maybe smaller, place with better coffee at a better price? Sometimes we stay with something we’re not even totally happy with just out of convenience or habit. Obviously it’s even harder to consider alternatives when you’re satisfied.Read More