On Friday, May 12th, ATR International was honored to attend the Western Regional Minority Supplier Development Council’s (WRMSDC) annual Excellence in Supplier Diversity Awards Banquet. As an active member and supporter of the WRMSDC’s goals and objectives, this annual event is one of the highlights of the year. The event was extra special this year for ATR as we won Supplier of the Year, Class 4 for the third time. Below is the complete list of winners. Congratulations to everyone!Read More
As a Minority Business Owner, you know firsthand what it has taken to found and grow your company. In the beginning, you are not only the owner but likely it’s head salesperson, chief marketing officer, HR department, and more; the list goes on. You know the hard work that it takes to be in a position to be a supplier to large corporations. You understand that being a diverse business brings certain benefits and advantages to your clients and you know how to demonstrate them. If you have taken full advantage of MBE certification, you are also aware of all that the NMSDC has to offer in order to help you grow your business.Read More
Many of us know the importance and benefits of diversity and the benefits of having a diverse supplier base. In addition to being good for the overall business community to support MBE’s and other entrepreneurial endeavors, there are real advantages to working with companies owned and operated by individuals with diverse backgrounds and experience.Read More
Networking. We are advised to do it, and with good reason: because it works. Most of us understand that, but do we truly understand how valuable and critical that support system is to business success?Read More
As the year end draws closer, I’ve been reflecting, and I want to focus this post on the value and power of being involved with your local NMSDC council. Over the past three and a half years of being active with our local council, the WRMSDC, I have had the chance to witness firsthand what positive things can come from just a little time and dedication. Being involved beyond simply getting certified is the key to getting the most out of your certification.Read More
On Friday, May 8th, the Western Regional Minority Supplier Development Council (WRMSDC) held its 37th Annual Excellence in Supplier Diversity Awards Gala in San Francisco, CA. The Council recognized MBE suppliers in four revenue tiers as well as corporate diversity professionals and programs. For the second year in a row, ATR International was named Supplier of the Year.Read More
Smart companies appreciate the benefits of a diverse supplier base, and are recognized for their supplier diversity initiatives. There are different levels of supplier diversity programs at these corporations but almost all Fortune 1000, and many other businesses of various sizes, have some sort of program from basic to comprehensive. As an MBE, a corporate program can be a valuable source of information, and the type of program and support that they provide can also be a clue as to their level of commitment to working with diverse businesses. Sometimes working with a company as they embark on implementing diversity goals, develop a program, and begin to identify MBE suppliers can lead to opportunity, while other times it is more beneficial to work with a more established program and reap the benefits of their experience, advice, and assistance.Read More
I recently co-presented a workshop sponsored by the Western Region Minority Supplier Development Council and wanted to share a little about it since I think there were some great takeaways from this exclusive session that provides a good example of how certifications with councils can be very helpful for your business.Read More
For years, I have been getting coffee each morning at Starbuck’s before work. Along with many of you reading this, I had contributed to making them the successful giant in the industry that they are. A few months ago while on lunch, I tried The Coffee Bean with someone because it happened to be her favorite. I can’t tell you enough how much it changed my coffee world! From the sweet aroma when walking in the door, to the service and method they use, I instantly loved their coffee! Now it’s not exactly on my way to work, and certainly much farther than Starbuck’s, but I don’t hesitate to make the extra time and effort to drive the distance.
Thinking about it, I realized that Starbuck’s was never my favorite coffee or my favorite coffee house experience but I kept going (the coffee was not bad but it wasn’t really worth the price to me either). Why? At first it was for the experience but then I went out of convenience more than anything else. Most people won’t go that far out of their way to buy coffee, you get into a routine and get used to the comfort of the familiar and the trend. If you’re a huge fan of Starbuck’s that’s not a problem. Or maybe it is. How do we know when something better is out there? If we always stick with our current coffee, how will we find the other, maybe smaller, place with better coffee at a better price? Sometimes we stay with something we’re not even totally happy with just out of convenience or habit. Obviously it’s even harder to consider alternatives when you’re satisfied.Read More
I attended the 2014 NMSDC Conference and Business Opportunity Fair last month and wanted to share a particular experience I had with all of you. It caught me a little by surprise at how important it turned out to be, and how simple it could have been to miss the chance to turn a negative into a real positive.