It is now commonplace for people to share all aspects of their lives online. Events like birthday parties, vacations, job promotions, holidays, and even an evening out at a local restaurant, get photographed, video recorded, written about and then shared online; sometimes privately but often publicly. This has all made us more connected with friends and loved ones, which is why social media is so popular. But there is a downside to all this activity, especially if you find yourself in the market for a new job. One wrong photo or comment found by a potential employer can upend your prospects of ever working there.Read More
A nice, professional photograph is a must for your LinkedIn profile. Take into consideration your industry and profession and use a photo that fits. For example, are you a graphic artist? A picture that’s a little more creative makes sense. Or are you an accounting professional? Something more conservative is probably the way to go. But a picture is a must. Having no picture results in a major hit to your credibility.
Recently, I had the pleasure of serving on a panel for the Northern California Minority Supplier Development Council’s (NCMSDC) social media event for MBEs. The general consensus was that many MBEs had created various social media accounts but were unsure of what to communicate on each specific platform. I shared that the secret to ATR’s social media marketing strategy is blogging. We launched our blog more than a year ago and we’ve seen traffic to our website increase nearly 1000% since we started accurately measuring over six months ago.
In response to the interest at the event, I am writing this step-by-step guide on how to start blogging to generate business leads. The analogy I used during the panel discussion was that blogging is like fishing: you identify a place that has an abundance of fish, select the appropriate bait, and cast your line. Fish see that bait, get hooked, and you reel them in! Sound a little strange? Let’s examine further.
Identify the location of your fish (customers): Do you deal mainly with high level executives that are best reached through LinkedIn? Or maybe your target customers are best reached on Facebook? Identify the various social media platforms where your customers are and set up accounts there. After all, you don’t want to be fishing in an empty pond.