ATR’s Story: How We Became a Leading Minority Business Enterprise

By Andrea Brenholz, CEO / President |   Wed, Dec 19, 2018 @ 10:09 AM

What’s your story? Here at ATR, ours is one closely tied to the Minority Business Enterprise (MBE) community. It’s been a long journey over the course of three decades to get to the level of success we enjoy today, but we’ve never forgotten where we came from. As a woman and minority executive in Silicon Valley, I believe it’s essential to reflect on our evolution as an MBE and look to the future with diversity in mind.

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Topics : MBE, diversity, Diversity Supplier, women in technology | 0 Comments Read More

Leading a Silicon Valley Business as a Woman and Minority in 2018

By Andrea Brenholz, CEO / President |   Wed, Oct 24, 2018 @ 07:57 AM

As a Hispanic woman with years of experience working in Silicon Valley, I’ve had the opportunity to connect with many female and minority professionals. Recently, I was promoted to the role of CEO/President of ATR, something I’ve worked towards my entire life. Recognizing the power of my new position, I find it more important than ever to provide support for women and minorities in tech and beyond.

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Topics : MBE, women in technology, leadership | 0 Comments Read More

The Ways ATR Gives Back to the Minority Business Community

By Angelique Solorio Alvarez, Chief Diversity Relations Officer |   Tue, Oct 09, 2018 @ 09:59 AM

We know growing a minority business is difficult because we’ve been there. We’ve gone through those days of uncertainty and struggle and have come out on the other side better for it. While all that pressure and hard work led to tremendous success, we would have loved a helping hand during that time. That’s why we strive to mentor those within the minority business community, reaching out to smaller and growing MBEs that are working through the same growing pains we once did while aspiring to reach our current level of success.

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Topics : SupplierDiversity, MBE, ATR International | 0 Comments Read More

All of Your Employees Need to Understand the Value of Being an MBE

By Angelique Solorio Alvarez, Chief Diversity Relations Officer |   Wed, Apr 06, 2016 @ 07:00 AM

As a Minority Business Owner, you know firsthand what it has taken to found and grow your company. In the beginning, you are not only the owner but likely it’s head salesperson, chief marketing officer, HR department, and more; the list goes on. You know the hard work that it takes to be in a position to be a supplier to large corporations. You understand that being a diverse business brings certain benefits and advantages to your clients and you know how to demonstrate them.  If you have taken full advantage of MBE certification, you are also aware of all that the NMSDC has to offer in order to help you grow your business.  

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Topics : AngeliqueSolorio, SupplierDiversity, MBE | 0 Comments Read More

Class 4 MBEs - The NMSDC Needs You

By Angelique Solorio Alvarez, Chief Diversity Relations Officer |   Tue, Feb 09, 2016 @ 07:00 AM

Certification through the National Minority Supplier Diversity Council (NMSDC) brings many benefits. Most MBEs regardless of size see the benefit of attending the larger events such as the national conference, but I have noticed over the years that more of the smaller MBEs take advantage of our seminars and workshops for valuable training and networking. It’s a shame but I don’t generally see many of my fellow Class 4 MBE members attending these same local events, and it’s time we change that.

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Topics : AngeliqueSolorio, MBE, nmsdc | 0 Comments Read More

As an MBE, There's More to Networking Than You Think

By Angelique Solorio Alvarez, Chief Diversity Relations Officer |   Thu, Dec 17, 2015 @ 10:16 AM

Networking. We are advised to do it, and with good reason: because it works. Most of us understand that, but do we truly understand how valuable and critical that support system is to business success?

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Topics : AngeliqueSolorio, SupplierDiversity, MBE, networking | 0 Comments Read More

The Power of Participation as a Minority Business Enterprise

By Angelique Solorio Alvarez, Chief Diversity Relations Officer |   Thu, Nov 19, 2015 @ 08:56 AM

As the year end draws closer, I’ve been reflecting, and I want to focus this post on the value and power of being involved with your local NMSDC council. Over the past three and a half years of being active with our local council, the WRMSDC, I have had the chance to witness firsthand what positive things can come from just a little time and dedication. Being involved beyond simply getting certified is the key to getting the most out of your certification.

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Topics : AngeliqueSolorio, SupplierDiversity, MBE, nmsdc | 0 Comments Read More

Our Path to MBE Success

By Angelique Solorio Alvarez, Chief Diversity Relations Officer |   Tue, Apr 28, 2015 @ 08:00 AM

Smart companies appreciate the benefits of a diverse supplier base, and are recognized for their supplier diversity initiatives. There are different levels of supplier diversity programs at these corporations but almost all Fortune 1000, and many other businesses of various sizes, have some sort of program from basic to comprehensive. As an MBE, a corporate program can be a valuable source of information, and the type of program and support that they provide can also be a clue as to their level of commitment to working with diverse businesses. Sometimes working with a company as they embark on implementing diversity goals, develop a program, and begin to identify MBE suppliers can lead to opportunity, while other times it is more beneficial to work with a more established program and reap the benefits of their experience, advice, and assistance.

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Topics : AngeliqueSolorio, SupplierDiversity, MBE | 0 Comments Read More

Industry Experts Reveal The Keys To Success For MBEs

By ATR International |   Mon, Jun 23, 2014 @ 09:09 AM

The Western Regional Minority Supplier Development Council’s (WRMSDC) Minority Business Enterprise Input Committee (MBEIC) held a General Assembly hosted by the Federal Reserve Bank of San Francisco on June 6, 2014. The event, “Think like a Corporate Buyer,” included a panel of Corporate Supplier Diversity Professionals from major corporations as well as breakout sessions, and was attended by dozens of area MBEs.  The panel consisted of:

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Topics : AngeliqueSolorio, SupplierDiversity, MBE, procurement | 0 Comments Read More

The Unexpected Impact Of Networking As An MBE

By ATR International |   Wed, May 14, 2014 @ 08:14 AM

Networking, we are reminded of its importance but what does it really mean? Traditionally, networking meant meeting someone in person and exchanging business cards but in today’s business world, it takes on broader meanings and encompasses much more. It’s about more than just getting leads; you can also learn and grow as a professional through your network. It’s about developing a relationship and sharing useful information, advice or assistance, and oftentimes business opportunities grow out of that. Networking isn’t something that you only do in person at events either. These days, online networks are just as important. Whether you share your own knowledge with others or learn from someone else’s experiences, networking this way leads to good things.

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Topics : AngeliqueSolorio, MBE, networking | 1 Comment Read More

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