LinkedIn is a great tool for professional networking. In fact, it’s probably the only professional networking tool you need. As of June, 2013, LinkedIn reported 225 million users in over 200 countries with 178 million unique visitors a month. That’s a lot of professionals to connect with!
A nice, professional photograph is a must for your LinkedIn profile. Take into consideration your industry and profession and use a photo that fits. For example, are you a graphic artist? A picture that’s a little more creative makes sense. Or are you an accounting professional? Something more conservative is probably the way to go. But a picture is a must. Having no picture results in a major hit to your credibility.
We’ve all experienced it. That awkward email that comes from someone you don’t really know that reads, “Please add me to your Linkedin network.” Ugh, what to do? You can accept it and hope they don’t cause any problems. You can politely decline, which can be uncomfortable and difficult to pull off. Or you can simply ignore the invite to connect and hope you never see the person again. But what is the right approach? Here are some things you need to consider and a few questions you should ask yourself before accepting.
Two weeks ago I wrote about LinkedIn and how it can help you if you are interested in exploring new IT opportunities and perhaps making the next move in your career. This week focuses on what your company should be doing on LinkedIn and how it can help you attract and find the IT talent you need to grow and prosper.
LinkedIn is a two way street, you can search for people who might meet your requirements, and job seekers can search for you. The first use seems pretty obvious and if you, your HR department or your staffing agency are not using LinkedIn to post open positions and locate candidates then you are really missing out and perhaps even dangerously behind the times. LinkedIn’s search capabilities can find IT personnel with the skills and experience that you need and the functionality of the site makes it easy to reach out and connect if you like. Adding LinkedIn to your recruiting toolbox just makes sense. It’s solely business focus makes it especially relevant and helpful.
Every day brings a new story about the “severe IT personnel shortage” and the “war for IT talent.” Those of us on the front lines can attest that, while a little hyperbole is at work in the headlines, the stories are mostly quite true. It is no longer a buyer’s market in the IT industry. Finding the right IT consultants is getting more difficult by the day and some niche skills are at nearly 0% unemployment. These shortage stories are matched in frequency by the reports of how many employees are unhappy in their current positions and plan to look for a new job in the coming year, estimates range from 50% to as high as 85%. How can businesses find the IT personnel they need to grow and prosper? What can an employee considering a career change do to instantly start the process and increase the odds of a successful move? One answer to all of these questions is LinkedIn. In this week’s post I’ll focus on the employee side and next week, I’ll cover the hiring side of things.