Corporate Spotlight: Supplier Diversity at Austin Industries

By ATR International |   Tue, Aug 21, 2012 @ 08:55 AM

I recently had the opportunity to speak with Simeon Terry, Program Manager of Diversity Affairs at Austin Industries. Simeon is a recent recipient of the 2012 Champions of Diversity Award.

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Topics : SupplierDiversity, Champions of Diversity, LaurenGrace, CorporateSpotlight | 0 Comments Read More

Corporate Spotlight: Supplier Diversity & Procurement at Horizon Healthcare

By ATR International |   Wed, Jul 11, 2012 @ 10:38 AM

I recently had the opportunity to speak with Susan Berkenbush, Director of Sourcing and Supplier Management at Horizon Blue Cross Blue Shield of NJ. Susan is a recent recipient of the 2012 Champions of Diversity Award.
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Topics : SupplierDiversity, Champions of Diversity, LaurenGrace, CorporateSpotlight, Horizon Blue Cross Blue Shield of NJ, Susan Berkenbush | 3 Comments Read More

Blogging and Lead Generation for MBEs

By ATR International |   Wed, Jun 13, 2012 @ 08:55 AM

Recently, I had the pleasure of serving on a panel for the Northern California Minority Supplier Development Council’s (NCMSDC) social media event for MBEs. The general consensus was that many MBEs had created various social media accounts but were unsure of what to communicate on each specific platform. I shared that the secret to ATR’s social media marketing strategy is blogging. We launched our blog more than a year ago and we’ve seen traffic to our website increase nearly 1000% since we started accurately measuring over six months ago.  

In response to the interest at the event, I am writing this step-by-step guide on how to start blogging to generate business leads. The analogy I used during the panel discussion was that blogging is like fishing: you identify a place that has an abundance of fish, select the appropriate bait, and cast your line. Fish see that bait, get hooked, and you reel them in! Sound a little strange? Let’s examine further.

Identify the location of your fish (customers): Do you deal mainly with high level executives that are best reached through LinkedIn? Or maybe your target customers are best reached on Facebook? Identify the various social media platforms where your customers are and set up accounts there. After all, you don’t want to be fishing in an empty pond.

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Topics : SupplierDiversity, LaurenGrace, diversity, social media | 3 Comments Read More

Corporate Spotlight: Supplier Diversity & Sustainability at MillerCoors

By ATR International |   Thu, May 31, 2012 @ 09:57 AM

I recently had the opportunity to speak with Colleen Mayer, Manager of Supplier Diversity & Sustainability at MillerCoors. Colleen is a recent recipient of the 2012 Champions in Diversity Award and has been at the forefront of Supplier Diversity and development since 1998. 

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Topics : SupplierDiversity, Champions of Diversity, LaurenGrace, CorporateSpotlight, millercoors, colleen mayer | 15 Comments Read More

12th Annual Multicultural Business Conference

By ATR International |   Wed, May 02, 2012 @ 08:55 AM

This past Wednesday, April 25th my colleague Andrea and I had the pleasure of attending the 12th Annual National Business Conference held by DiversityBusiness.com at Foxwoods Resorts in Mashantucket, CT. 

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Topics : Multicultural business conference, SupplierDiversity, LaurenGrace | 0 Comments Read More

Supporting Diversity in the Workplace

By ATR International |   Thu, Apr 26, 2012 @ 09:22 AM

In support of ATR's diversity initiatives, our very own Andrea Brenholz and Lauren Grace are attending the 12th Annual Multicultural Business Conference in Mashantucket, CT. This event has become a major multicultural business conference and aligns with ATR's goals of building our economy, educational system, and society through inclusion.

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Topics : LaurenGrace, ATR International, diversity | 1 Comment Read More

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