Many of us know the importance and benefits of diversity and the benefits of having a diverse supplier base. In addition to being good for the overall business community to support MBE’s and other entrepreneurial endeavors, there are real advantages to working with companies owned and operated by individuals with diverse backgrounds and experience.Read More
Recently, I had the pleasure of serving on a panel for the Northern California Minority Supplier Development Council’s (NCMSDC) social media event for MBEs. The general consensus was that many MBEs had created various social media accounts but were unsure of what to communicate on each specific platform. I shared that the secret to ATR’s social media marketing strategy is blogging. We launched our blog more than a year ago and we’ve seen traffic to our website increase nearly 1000% since we started accurately measuring over six months ago.
In response to the interest at the event, I am writing this step-by-step guide on how to start blogging to generate business leads. The analogy I used during the panel discussion was that blogging is like fishing: you identify a place that has an abundance of fish, select the appropriate bait, and cast your line. Fish see that bait, get hooked, and you reel them in! Sound a little strange? Let’s examine further.
Identify the location of your fish (customers): Do you deal mainly with high level executives that are best reached through LinkedIn? Or maybe your target customers are best reached on Facebook? Identify the various social media platforms where your customers are and set up accounts there. After all, you don’t want to be fishing in an empty pond.
In support of ATR's diversity initiatives, our very own Andrea Brenholz and Lauren Grace are attending the 12th Annual Multicultural Business Conference in Mashantucket, CT. This event has become a major multicultural business conference and aligns with ATR's goals of building our economy, educational system, and society through inclusion.